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Beauty World Japan Tokyo
[Period] May 18th (Monday) - May 20th (Wednesday), 2026
[Venue] Tokyo Big Sight
美容機／器設備・備品／ダイエット&健康
【2026】Exhibition Information
One of the largest trade fairs in the industry that contributes to the development of the beauty business in Japan
Since its inaugural event in 1998, Beauty World Japan Tokyo has served as the best BtoB platform for expanding sales channels in the beauty industry.
We will create new business opportunities by bringing together the latest information on products, services, and technologies related to beauty and health from Japan and overseas.
We hope you will take advantage of this trade fair for efficient encounters with industry insiders.
In 2026, due to large-scale renovation work at Tokyo Big Sight, the event will be held in Tokyo Big Sight West Hall 1-4 + Atrium and South Hall 1-4.
We will also continue to set up two zones: "Fitness + Beauty," which was newly established in 2025 and has been well received, and "Clinic Care," which is dedicated to medical professionals such as doctors, nurses, and medical professionals. The venue will be divided by product and will consist of 14 zones, including the platinum area, esthetics, hair, nails, eyelashes, etc. in addition to the above two zones.
What is a < trade fair? >
It is a place for business negotiations that connect companies that want to sell products with companies that want to buy products.
Since a large number of buyers (people and companies looking for products) come to the exhibition, you can efficiently acquire leads and negotiate deals.
Beauty World Japan is a place for business negotiations between esthetic salons, nail salons, hair salons, retailers, import trading companies, and domestic and foreign cosmetics and beauty equipment manufacturers, as well as a place to disseminate the latest trends.
Exhibitors
Cosmetics / Beauty Equipment / Beauty Supplements / Nails / Nail Care / Spa & Wellness / Salon Equipment / Diet & Health / Eyelashes / Eyebrows / Beauty Related Goods / OEM & Packaging / Hair / Hair Care / Femcare & Femtech / Business Support / Clinic Care / Fitness / Other
< Advantages of exhibiting>
[Expansion of sales channels to salons and retailers]
Salon professionals such as estheticians, hair, nails, and eyelashes account for about 70%* of all visitors*, and are characterized by having the right to make purchasing decisions.
Effective PR is possible with demonstrations for salon owners and technicians.
Approximately 6,000 people* are buyers from major department stores, select shops, wholesalers, and trading companies who are looking for the latest beauty and health products, so there is also an opportunity to sign a large contract.
If you are having trouble expanding sales channels in the beauty industry or acquiring new leads, please request information.
[Marketing in the beauty industry]
Approximately 80% of visitors have the right to make a purchase decision or have influence on the purchase decision, enabling efficient order-taking activities and marketing.
*Percentages and trends calculated based on exhibitor and visitor surveys over the past five years.
Service Units Japan Ariake Co., Ltd..
ADRESS 104-0061
Ginzaitchōme 22-ban 11-gō Ginza Ōtake bijidensu 2 F Chūgoku
E-MAIL: ariakejp1@gmail.com
http：//www.ariakejp.com
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post code：104-0061
ADRESS ： 22-ban 11-gō Ginza Ōtake bijidensu2F
E-MAIL: ariakejp1@gmail.com
http：//www.ariakejp.com
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